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PAMELA

GRAY

WILLCOX

UX/UI DESIGNER
CREATIVE DIRECTOR

GRAPHIC DESIGNER
ILLUSTRATOR

I'M A UX/UI DESIGNER FOCUSED ON CREATING MEANINGFUL EXPERIENCES THROUGH USER RESEARCH, PERSONAS, TESTING, INFORMATION ARCHITECTURE, WIREFRAMING, PROTOTYPING, AND HUMAN-CENTERED DESIGN.  DESIGNING WITH A 

MOBILE-FIRST APPROACH IN AN AGILE ENVIRONMENT.

30%

KEYNOTE

SKETCH

PHOTOSHOP

80%

90%

95%

98%

80%

PROFESSIONAL 
PORTFOLIO

PROFESSIONAL

SOFTWARE KNOWLEDGE
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Keynote
MY KNOWLEDGE IN WEB-BASED TOOLS
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Experience

2022-CURRENT

ZEN EDUCATE

Platform Growth Team - Operations Executive

An online platform and mobile app connecting schools with supply staff based out of London, U.K. and now in the U.S. Part of Zen is  Zen Locum, 

the app that finds locum shifts in pharmacies & opticians looking for pharmacists, & optometrists.

 

Operations Executive for Northwest London 

Regional specialist creating roles, escalating serious challenges, working with candidates & schools to help them feel more connected and able to use the platform and the mobile app. 

Vetting and matching candidates to London schools. 

 

1996-2022

GRAYMATTERS DESIGN

 Visual Communications/Design/Owner 
As an experienced and award-winning Art Director and Graphic Designer, I  have worked in multiple markets and with varying types of industries.

 

Design experiences have encompassed, corporate branding and collateral design, company naming, research, websites, signage, print, package design, UX/UI research & design.

Worked with various ad agencies and clients in Houston Texas, New Orleans and Lafayette Lousiana,  Tampa Florida, Denver, Boulder,

Evergreen, and  Conifer  Colorado.

CLIENT HISTORY
UCreative Group
Walt Disney World Epcot   MGM Studios Busch Gardens Florida Citrus Department Tampa Metropolitan YMCA Publix H. Lee Moffitt Cancer Center Tampa Chamber University of Tampa University of South Florida Denver YMCA Mountain High Yoghurt CO Dept. of Vocational Rehabilitation Tradewinds Hotel Holiday Inn North/Central Denver Radisson Hotels The Fat Envelope Evergreen Academy Shepherd Valley Waldorf School Evergreen Chamber North Fork Ranch • Vantana

Promise Keepers Cushman & Wakefield KGA Venue Theatre Varaison Vineyards & Winery TallGrass Spa Tuppers Team Evergreen Peace of Mind Method Publix Brainstormers Creative Content Publishing Duke University

1983-1985

MSDI 

Graphic Designer/Corporate Trainer
Management Systems Design 

Designed corporate in-house and promotional materials. Created Training materials to use in training of MSDI clients on the software. 

Trained and supported customers on all of the MSDI Accounting Software. The accounting software was specialized for each client using the base software purchased from Lawson Software.

 

• Software testing and troubleshooting based on client issues. After installation maintained client contact and customer relations/retention.

Software packages consisted of General Ledger, Accounts Receivable, Account Payable, Fixed Assets, Inventory, Ratio Analysis, & Report Writer

2018-2022

PEACE OF MIND METHOD

UX/UI Design Consultant  /  Graphic Designer

Remote consultant with Peace of Mind and I've worked with them from the inception of their company as a financial planning service to their pivot to an online financial planning web-based educational course.

UX/UI skills used to help them with the flow of the course, instructional videos, course handouts, visuals, and eventually their website.

Test the entire course and give feedback on usability from a user-centered inclusive design.


Expert use of Adobe Creative Suite, illustration skills, & wireframing to breakdown ideas into easy to use interfaces for their website


Used design skills to create company logo and image,  sales brochure, and course notebooks


Created animated decks and presented to stakeholders

 

1992-1996

UNITED LANDMARK ASSOCIATES

Graphic Designer
United Landmark Associates, a medium-sized ad agency in Tampa, Florida, has specialized in real estate and luxury lifestyle brands for the last 35 years.

Designed primarily luxury real estate projects, designing collateral for each property, luxury hotels and resorts, single-family developments, condos, and yacht clubs in multiple states.

Worked in a team of five designers that developed logos & branding for each of the agency's projects as well as visitor sales centers, brochures, newsletters, ad campaigns, and model home sales packages.

Attended creative meetings with stakeholders and the agency team, weekly production meetings, directed photoshoots, attended press checks, and created spec projects to present to potential clients.

1986 - 1992

THE UNIVERSITY  OF TAMPA

Art Director  /  Graphic Designer

Art Director and head Graphic  Designer for the Communications Department.

 

Designed unique promotional collateral, ads, & magazines increasing recruitment levels by 70%.

 

Consulted on special projects for faculty, alumni, and the MBA program while managing vendors, freelance copywriters, illustrators, designers, and photographers.

 

Used my project management skills to coordinate all print materials, attend press checks, get competitive quotes, and establish the department's annual print budget.

 

Met with Department heads and University Stakeholders to create award-winning recruitment materials but the primary focus of my position at UT was to create Admissions Recruitment collateral for the incoming class.
 

UX/UI Design Books I've Read

  • The War of Art

  • The Paradox of Choice

  • The Design of Everyday Things

  • Sprint: How to Solve Big Problems & Test New Ideas in Just 5 Days

  • HTML & CSS: Design & Build Web Sites

  • Lean UX

  • Thinking Fast & Slow

  • Designing Visual Interfaces

  • 100 Things Every Designer Needs to Know About People

  • The Inmates Are Running The Asylum
     

  • Usable Usability

  • Universal Principles of Design

  • Creative Confidence

  • Don't Make Me Think: Common Sense Approach to Web/Mobile Usability

  • User-Centered System Design

EXPERIENCEO
CONTACT

Pamela Gray Willcox

graymatterspam@earthlink.net

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CONTACT
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